• DIETER RAM’S 10 PRINCIPLES OF GOOD DESIGN EXEMPLIFIED BY CONTEMPORARY DESIGNERS
• HOW THE 10 PRINCIPLES HAVE INFLUENCED MODERN DESIGN
• WHAT DOES GOOD DESIGN MEAN IN THE 21ST CENTURY
The 10 principles of good design set out by German industrial designer Dieter Rams in 1995 have influenced and inspired a new generation of designers in search of the perfect balance between practicality, simplicity and aesthetics. In this book, established and emerging designers tell us how they understand and put these rules into practice thereby contributing to the definition of what good design in the 21st century means, according to the criteria defined by Rams.
190 x 245 mm (71⁄3 x 92⁄3 in)
RIGHTS SOLD: Chinese, English and Korean